The Smarter Choice in Real
Estate
With still very low rates, many homeowners are putting their homes
on the market. Homeowners are finding a phletera of choices with
real estate agents and their services.
If your goal is to get the best terms, conditions and the highest
price for your property for the least amount of time and "headache",
I am the right choice. As a full service Realtor, I offer my knowledge
through continuing education, experience, commitment, and professionalism.
I guarantee my services.
MY PLEDGE TO SELLERS
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I will provide
you with comprehensive analysis of your home, its comparables,
the market conditions, and staging tips.
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I will create
and implement a Marketing Plan to sell your home fast, with
favorable terms and price.
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I will get the
information on the MLS.
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I will ensure
ample signage on the property and its surroundings.
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I will advertise
your property both regional and national level as well as prominent
internet presence.
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I will make
other agents aware of the property, hold "open houses".
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I will bring
all offers to you for discussion I will negotiate the terms
and conditions on your behalf.
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I will follow-up/discuss
issues with buyers, inspectors, settlement attorneys, lender;
abide by due dates, contract terms.
I will take you to closing! Congratulations!!
Why use a Real Estate Professional?
There are 2 very important reasons why people who are thinking
of selling should hire a professional to sell their home: Service
and Expertise. A Real Estate professional will cut through the
red tape and get the job done faster.
Expertise
- I can help you establish the
fair marking value of your home.
- I can eliminate Buyers who are
not qualified for a loan.
- I can negotiate on your behalf.
- I can provide you with professionals
who can accomplish various inspections, financing.
- I can help you prepare for presentation
of your home to Buyers to sell it faster for the highest price.
Service
- I concentrate on the myriad
of details such as advertising and marketing.
- I schedule appointments and
showing of your home.
- I guide and assist you with
the maze of documents, clauses and contingencies related to the
selling process.
Evaluating a Real Estate Professional
Real Estate is business transaction, and should be regarded as such.
You need an Agent with strong business skills to cut through the
red tape and get the job done. The following are some considerations
when you start evaluating a Real Estate Professional.
Communication Skills
Communicating with the person who represents you is crucial. If
you communicate your needs and objectives to your Agent comfortably,
freely, your Agent can anticipate and address your concerns before
they even occur.
After all, your Agent is your spokesperson in the transaction and
a good spokesperson should be able to convey your objectives to
the other party to arrive to a successful end result.
Market Knowledge
Knowledge of the area is a key ingredient in determining the price
of your home. Ask your Real Estate Professional if she is active
in your area.
Specialization
Some Agents specialize or have extensive knowledge of certain areas
of real estate. Some may only represent Buyers as others may perform
exceptionally well in certain parts of the process. There are also
Agents who will only list certain structures such as condominium
communities or new construction.
When you start looking for an Agent to represent you, ask them what
their strong points are and how these strong points can help you
as the client.
Resources
The Agent you choose needs to provide you with network of resources
to get things done in a real estate transaction. Ask your Agent
how extensive his/her network is, which could boil down to getting
you to the settlement table or not.
Professionalism
What differentiates good Agents and great Agents is their propensity
for perfection. There are a handful who strive to provide higher
levels of service and who are not satisfied with just the norm.
These Agents take their job seriously and are well regarded in the
industry. They are always busy either assisting clients, promoting
properties or acquiring higher levels of education to sharpen their
skills and elevate their standards of service.
You, as the client, deserve no less.
For the past three months the average
selling price of a staged home was 19% above the listing price while
the unstaged home was only 15%. The 4% difference more than paid
the staging cost.
Here are the ten secrets for selling from Marelen Wharmby, a successful
home stager:
- Freshen up the home by
painting walls a light, neutral color, such as antique white.
Lighter colors appeal to a wider range of buyers and make each
room look larger.
- Take a close look at
the floor coverings in each room. If you have hardwood floors
under the carpet, you will always make money by removing it, even
if the floor is not in perfect condition.
- Allow as much light as
possible to enter the room. Open up or remove all draperies, blinds,
shades or other window coverings.
- Removing the clutter
of everyday life - all utilitarian items, stacks of paperworks,
toiletries, kitchen utensils, electronic equipment and television
sets.
- Remove furniture from
each room that does not go with the decor, such as items that
stand out too much and items that are worn or of an unappealing
color.
- Place the remaining room
furnishings in a way that makes best use of the character of the
space. A room should be balanced so that people do not focus on
one particular piece of furniture.
- Now that you've removed
the clutter from your home, adding some nice but inexpensive accessories
will greatly elevate the perceived value of the home.
- Clean, clean, clean.
Every crevasse within the home should be spotless and gleaming.
Even your normal weekly cleaning can not come close to the quality
of clean you need.
- You can't over spend
on fresh plants and orchids, elaborate floral arrangements and
landscape plants. All these provide a strong addition to the ambience
you want to create.
Go on vacation!
The houses that sell for much higher prices are homes that do not
have the slightly disheveled look which comes with showering in
the morning and cooking dinner in the evening. Being gone also will
lower your level of stress and make the house easier to sell. Think
of it this way: Your vacation will actually make you money.
Home Ownership is the
largest investment you will undertake, let knowledge, experience,
commitment, and professionalism work for you.
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